The Best Ski Helmets for Safety and Performance

In September 2025, we launched PRET’s Tmall flagship store, showcasing the brand's Asian Fit helmets as the standout products. In addition to our online growth, we began to create an offline presence at key strategic ski destinations like Chongli and Shenzhen Qianhai Snow World indoor resort, ensuring visibility for our ski safety gear where the sport flourishes.

PRET now offers four Asian Fit helmets specifically designed for local head forms. Additionally, we have introduced accessories that align with the tastes of Chinese consumers, enhancing cultural resonance and broadening the appeal of our Pret helmets as essential ski safety gear.

We deploy a localized influencer strategy, partnering with trusted voices on RedNotes and beyond. In 6 months, we have collaborated with 300 KOLs, generating over 2M exposure. These activations provided authentic visibility and positioned PRET as a premium choice for China’s growing ski community, especially with our Asian Fit helmets that ensure ski safety gear is tailored for all skiers.

We partner with ski schools, training centers, and ski clubs to nurture brand participation and experiences with our Pret helmets, including our popular Asian Fit helmets. By sponsoring events and supporting local communities, PRET builds credibility and long-term loyalty among new generations of skiers who prioritize ski safety gear.